Introduction to Marketing: The Business Library

Marketing: Competing in the 21st Century

Introduction to Marketing introduces principles of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision-making.

Sample Program – The Marketing Process


  • The Marketing Process
  • The Marketing Environment
  • Consumer and Organizational
  • Developing a Focus
  • Product Strategy
  • Brand Management
  • Strategies for Services
  • Distribution
  • Marketing Communications
  • A Closer Look at Advertising
  • Pricing Strategy
  • International Marketing

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