Introduction to Entrepreneurship: The Business Library

Entrepreneurship: Building the Dream

Introduction to Entrepreneurship examines the elements of successful entrepreneurship to help students determine if and how to launch a business.

Sample Program – Do You Have What It Takes?


  • Do You Have What It Takes?
  • Myth of the Entrepreneur
  • Finding Your Ideas
  • Entry Strategies Getting Started
  • Feasibility Will It Work?
  • Marketing Your Idea
  • Researching Your Customer
  • How Much Money Do You Really Need?
  • The Money Hunt
  • The Business Plan and Beyond
  • Corporate Entrepreneurship
  • Franchises Making Their Dream Your Dream

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