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CollegeAnywhere, from PBS Philadelphia affiliate WHYY, is pleased to
announce a suite of rich interactive business courseware and real world business case studies to illustrate the concepts and issues facing today's business professionals. This suite of business courseware provides institutions with a complete library of video resources for their instructors to deliver engaging curriculum in the business and management disciplines.
Business Basics video courses cover the key concepts found in
introductory business degree programs:
- Introduction to Business Communication: Tools for Leadership (Quisics)
Explores the principles of effective communication in business and helps students apply them to presentations, writing, negotiation, and career management.
- Introduction to Entrepreneurship: Building the Dream (Quisics)
Examines the elements of successful entrepreneurship to help students determine if and how to launch a business.
- Introduction to Macroeconomics: Mastering the Global Economy (Quisics)
Teaches the essentials of macroeconomic theory and practice, developing the concepts, strategies, and models required for analyzing key issues.
- Introduction to Marketing: Competing in the 21st Century (Quisics)
Introduces principles of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision-making.
- Introduction to Microeconomics: Analytical Building Blocks for Business (Quisics)
Familiarize students with the basic concepts of microeconomics with particular emphasis on applicability to business problems.
- The Legal Environment of Business: Making Decisions, Managing Risks (Quisics)
Provides a sound legal foundation that students can use to understand the laws and regulations affecting today's businesses. This course features expert commentary from leading legal authorities and dramatic case studies of landmark judicial decisions that affect social policy as well as the environment in which all businesses operate.
These courses are based on the knowledge and expertise of leading
experts in today's business and academic worlds and offer a wide variety
of case studies from Fortune 500 companies, small business, and start-up
companies.
Each course includes 12 hours of professionally produced video, a
recommended textbook and a faculty manual to assist instructors with
integrating the materials into their own courses either on campus or
online.
Digital Business Library fits a variety of applications:
- As a digital library of episodes, case studies, demonstrations and other video for instructors to use in building their own courses.
- As stand-alone college credit, non-credit or certificate courses.
- As a suite of courses that are the building blocks of a core curriculum in a business or management degree program.
Information Sheet (.pdf)
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